The first step that Eastman can take toward a sustainable society for the future is to conduct research and development related to its primary business, mobility technology. Eastman will realize sustainable mobility, which targets an agricultural society where people and the earth live in harmony.

Eastman's fundamental stance with regard to technological development is embodied by the terms "Zeronize" and "Maximize." "Zeronize" symbolizes the vision and philosophy of our persistent efforts in minimizing the negative features, while "Maximize" symbolizes efforts to maximize the positive features.